What are some strengthening/stretching exercises that can help minimize the discomfort experienced from itb (iliotibial band) syndrome?

IT Band: I have enclosed a link to a Runner’s World magazine article, so that you can see demonstrations & descriptions of how exercises are done to help prevent or treat Iliotibial band tightness. Exercises include: lengthening stretch, clam shell, side leg lift, single leg squat, & hip hike. See: https://www.runnersworld.com/advanced/a20844564/treating-itbs/