Why's most fitness and health advice on the internet and in the media pitched toward women?

Ask the experts: Traditionally, women have been more interested in their health than men. Men, as a group (not all men), tend to wait until something goes wrong before seeing their doctor. Why don't you ask the people who write content for health web sites why they write more for women than men? And let them know you'd like to read health information that's addressed to your needs as a man.