What can i do for dry, cracked itchy heels? any otc products? im not diabetic?

See below : Use anything with urea or lactic acid otc but use regularly

Occlusive dressing: Depending on severity of the dryness to your skin, will determine how to address your problem. A dermatologist might be able to help with a more specific cream or lotion. For severe dryness vasoline petroleum jelly can be used. Before sleeping apply the vasoline to the skin. Thin layer only. Place your feet in a plastic bag, then place sox over plastic bag.