I am having cold symptoms ( cough, fever, sore throat) with flu like muscle aches? should i see a doctor or continue to self medicate w/ otc products?

Depends on: How long you have been having symptoms, and whether or not the otc medications are working for you. We are still in flu season and if the symptoms have been present for less than 48hrs you may benefit from the use of a medication like tamiflu (oseltamivir). Beyond that we usually encourage supportive therapy with the otc medications. Hope you fell better soon.