Red irritated skin around my anus, it really hurts to walk any ideas?

Pruritus ani: Pruritus ani is the irritation of the skin at the exit of the rectum, known as the anus, often causing the desire to scratch. The intensity of anal itching increases from inflammation and moisture, pressure, and rubbing caused by clothing and sitting. At worst, it causes intolerable discomfort that often is accompanied by burning and soreness. Keeping dry and steroid creams can help. Best wishes.