What can help with breast feeding pain?

Several options: This is very common in the first week or two of breastfeeding, as the skin needs to 'toughen up.' A very common cause of nipple pain is an improper latch. Make sure that your baby opens his mouth wide when latching. There are creams with lanolin that soothe sore nipples. Also rubbing expressed breast milk and exposure to air helps. You might also have your doctor check for a yeast infection.