Have a bad rash in my private area kind of red and rashy around the outer edge tried some itching creams doesn't seem to help?

Depends on the cause: There are many types and causes of skin rashes that could cause itching. Several types of inflammatory conditions of the skin, allergic reactions, and sometimes bacterial, viral or fungal infections can cause rashes on the skin. Insect bites can also be the cause of a rash on the skin. Have it evaluated by a professional and get the appropriate treatment.