What can i do about plantar fasciitis?

Arch supports ,shoes: Most people with common heel pain get relief of their symptoms with stretching of the calf muscles and better support of the arches. This can be with better shoes, or arch supports. Functional orthosis are the best but are expensive. I recommend trying over the counter firm supports first and if your symptoms are not better seek a podiatrist consult.

NEED FOR SUPPORT!: Most shoes aren't that bad, usually it's the crummy insoles they come with! there are many possibe reasons (plantar fascitis leaps to mind) that you may have pain in the heels, but try arch supports like spenco polysorb (http://www.Spenco.Com/products/footcare/poly-sorb) and otc anti-inflammatories (like aleve). If these don't help, see a podiatrist.

A few things: Make sure your shoes have good cushion and support and are not excessively worn. If so, replace them. You might want to try over-the-counter arch supports. Doing runners stretches consistently can be a big help. You can also try over-the-counter antiinflammatories. If not improved, see a podiatrist who can offer prescribed medicine, physical therapy, injections, foot orthoses. Surgery is rare.

Combo treatment. : The more you can do together, the better: #1: supportive shoes. #2: firm inserts or orthotics. #3: oral antiinflammatories (check with your doctor). #4: stretching your foot and calf. #5: icing (10 min at a time). You may also need physical therapy or cortisone injections, or eswt if available in your area.