Do those new accuvue lenses actually feel better?

Marketing: Lense manufactureres are in constant battle to grab a better share of this large and lucrative market. With minor changes in plastics, curvature and preservation - each new lense is advertised as the best out there. Fit, vision and comfort are individualized and each type of lens may be ideal for some, not so good for others. The same goes for acuvue and its various types.