Face itching so bad..like fire, what to do?

Hives: It sounds as if you are having a dermatologic condition called urticaria. Urticaria is the medical terminology for hives. It is the bodies response to a certain stimulus, such as an allergy. The body will release histamine in response to a stimulus and histamine causes redness, swelling, burning sensation and itching. Benadryl (diphenhydramine) can help relieve symptoms.

Itchy face: It could be allergy, seborrheic dermatitis , eczema etc. Over the counter antihistamines can be tried but consult a doctor early.

Face on fire: Find out what is causing it by going go your Dr. Then treat the cause.