HealthTap offers new hope for healthcare access

Written by:
Dr. Geoffrey W. Rutledge
Chief Medical Officer and Co-founder
Last updated on August 24, 2021

The primary care status quo isn't working for patients or doctors. There has to be a better way.

For doctors, market forces have driven the consolidation of primary care networks. These networks are now the only way for primary care physicians to survive economically. High overhead from operating a physical practice, combined with the reduction of insurance reimbursement for primary care, has also forced many doctors to increase the number of patients they see. 

All too often, this means less time with each patient. Understandably, this model of healthcare has distressed many doctors, leading to high rates of burnout. 

To make matters worse, patients in this environment may not receive the attention, time, and care they need.

Fortunately, technology offers a natural solution to reduce primary care operating costs, though technology alone is not enough. What’s needed is a framework that uses technology to deliver top-quality virtual care that patients love—and that doctors enjoy providing.

That's why HealthTap is pioneering a new model of virtual primary care to connect a Personal Care Doctor with every American.

Find a doctor who really gets you. Choose your own HealthTap primary care doctor.

In HealthTap's Virtual Primary Care Clinic, people choose a primary care doctor and see that same doctor for all visits. Thanks to technology, HealthTap doctors can take the time to get to know and understand every patient, which helps them provide better, more personalized care. Our virtual clinic mirrors an in-person clinic: HealthTap doctors give medical advice, make diagnoses, order labs, monitor chronic medical conditions, prescribe and adjust medications, give lifestyle recommendations, conduct routine check-ups and follow-ups, provide mental and behavioral health support, and much more.

For patients, HealthTap is both convenient and affordable. Anyone with internet access can meet with their Personal Care Doctor via a smartphone, tablet, or computer. Appointments are available 7 days a week and doctors are licensed in all 50 U.S. states. Each visit is only $39 with a HealthTap Prime membership of $15 per month. Children are included in their parent’s membership to ensure the whole family receives the care they need.

Anyone can use HealthTap, regardless of their insurance status. It’s a particularly cost-effective option for people without health insurance or for those with a high deductible. And, it’s an excellent healthcare benefit for organizations to offer employees, especially those with part-time, mobile and flex workers.

Don't ask Google. Ask a HealthTap doctor. Get your medical questions answered with HealthTap.

HealthTap is standing by to help Americans access high quality, affordable and convenient primary care. Together, we’re improving the healthcare experience for all.

Dr. Geoffrey W. Rutledge

Dr. Geoffrey W. Rutledge

Chief Medical Officer and Co-founder
Geoffrey W. Rutledge MD, PhD, FACMI, Chief Medical Officer and co-founder at HealthTap, is a double-board certified physician who practiced and taught medicine for more than 25 years. He earned a PhD in medical computer science from Stanford, was an NIH-funded researcher, and served on faculty at Harvard, Stanford, and UCSD medical schools. Before HealthTap, he created the first consumer health website and PHR at Healtheon/WebMD. Learn more about HealthTap's Medical Editorial Board at

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