Can any insurance agent be selling the new low-cost plans that health care reform created, or only the government sells them?

New "Marketplaces" Federal or state websites where people can go to buy obamacare health insurance are called health insurance marketplaces, or exchanges. California's marketplace is "covered california" and is where people can go to compare and select health insurance plans offered by private companies, and to see if they are eligible for financial aid to help afford the insurance. Exchanges open in october 2013.