Are the health food store bee pollen meds just a gimmick for treating allergies?

Yes. The pollens that cause allergies are very small, and carried by the wind. Flowers need bees to cross-pollinate, because the pollen is too big and heavy to be carried by the wind. Since they're not airborne, people can't inhale them and react to them. Thus, the pollens found in bee pollen are not the pollens that cause your allergic symptoms.
Be careful. Bee's pollen, in a granular form, taken orally, has been associated with acute anaphylactic reactions in at least three people. I was the lead author of this paper in the journal of allergy and clinical immunology in 1979. Non sedating antihistamines are much safer.

Related Questions

Does taking bee pollen really work for getting rid of allergies, or is it a gimmick?

No. Bee pollen is not helpful to get rid of allergies. Seasonal allergens that cause rhinitis etc are pollens that are wind borne. Bees pollinate flowering plants and these don't cause seasonal allergy. Read more...

Can OTC bee pollen for a toddler with eczema and food allergies hurt? Any help?

Probably not. There is no reason to believe that it will be helpful. The types of pollen in bee pollen could potentially cross react with some foods, but there are no studies showing that bee pollen will help with this. The only treatment for eczema that is due to food allergies is avoidance of the foods to which your toddler is allergic. Read more...
It could. It depends what your child is allergic to. I would not try anything even if it is otc without talking it over with your allergist or physician. Read more...