NEED FOR SUPPORT!
Most shoes aren't always what is bad, usually it's the crummy insoles they come with! there are many possibe reasons (plantar fascitis leaps to mind) that you may have pain in the heels, but try arch supports like spenco polysorb (http://www.
Spenco.Com/products/footcare/poly-sorb) and otc anti-inflammatories (like aleve
). If these don't help, see a podiatrist.