What are some strategies for a parent who doesn't want to admit memory loss?

Depends on how bad. The memory loss is. Go with your parent to a doctors appt. Let the doctor know your concerns before you go n. Get brain stimulating games (nintendo ds and brain age are fun_). Do some research on things that slow memory loss. Omega three fatty acids are one. See an acupuncturist. Chinese medicine practitioner as this can help balance the body and improve health. Crossword puzzles, word games, etc.