First thought it was HSV1/cold sores but no reddening, pain, crusting, itching, or scabs. Feels like bumpy lips and chapped...not sure what this is.

Needs to be seen... A diagnosis can't be given via this online question format --- a physician needs to see the areas of concern to be able to determine the cause. You should make an appointment with your physician (or consider the video virtual consult feature of HealthTap Prime) if the areas of concern persist.
See your PCP. Various conditions may mimic the symptoms of herpes simplex. Regardless, If the symptoms and signs have not disappeared after 3 weeks, see your primary care physician for evaluation and final diagnosis. Take care.