Is there a rash with the itching? If so there could be a yeast infection which would require treatment with an anti-yeast cream or ointment(such as lotrimin).
Lotrisone (clotrimazole and betamethasone) is a prescription preparation which has a steroid mixed with it and gives relief of the itching as well. See your physician if symptoms persist.
Would you like to video or text chat with me?